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At this point, it’s clear that many businesses will be affected in the long term by coronavirus and COVID-19. If you’re not already seeing the economic effects of 10 million Americans out of work, consider yourself rare and lucky. For the rest of us, we need a battle plan to confront the coming months. As … How to Safeguard Your Business During a Rough Economy

Let’s just get it out of the way — coronavirus is still around. People are still at home and life is not yet back to normal, business-wise. I’m not going to dwell on COVID-19 in this newsletter. I have a separate daily COVID-19 resource guide specifically for small businesses that I update daily and email … 4 Ways to Take Advantage of Slower Sales During COVID-19

I understand what many of you are going through right now. As a fellow business owner, I am also affected by COVID-19, like you are, I am too watching the news every day – breathing deeply while hoping I’m not mandated to close my doors completely. Luckily, since I’ve been in business for 22 years, … We’ve made our Growth Summit FREE and virtual

Are you on track to grow your business to the level you want to this year? Or do you need to resuscitate your goals and targets so your sales get back on the rails? You know what they say: A goal without a plan is just a wish. So unless you really want your business … 3 Changes that Could Be CPR for Your Revenue (That You Can Do in 2 Days!)

Let me know if this scenario is familiar or not: You go to a company for help with marketing, and they make all kinds of over-the-top promises about the results they can get for you. You part with your hard-earned cash looking for some amazing return on your investment —and what do you get? NOT … Marketing Failures: Examples (Good & Bad) of How to React

With the New Year freshly upon us, I wanted to share something special that I do each year around this time. It helps me put my business owner hat on and focus on the big picture. I look forward to it every year and would NEVER miss it. And I think will help you calibrate … 5 Quick and Easy Low Budget Marketing Ideas for 2020

We get a lot of questions about the official United States Postal Service’s direct mail program Every Door Direct Mail, popularly shortened to “EDDM.” EDDM is a type of mailing list. And here’s why it’s so appealing: CHEAP POSTAGE. The cheapest on the market actually, when it comes to postage. (And, for the record, the … Every Door Direct Mail Printing: 2020 Insider’s Guide

ATTN: Financial Advisors, CPAs, and Bookkeepers! Need proven-to-work financial planning marketing letter you can send? Here are 3 we can customize to your business! 1. Send classy financial advisor prospect letters like this one When prospects receive financial planning marketing letters like this example, they’ll know your business is worth calling! 2. Promote your business … 3 Amazing Financial Advisor Marketing Letters You Can Send

A client will call in occasionally, concerned that their marketing isn’t producing any leads. The conversation usually starts like this: Business owner: “I don’t think my postcards are working.” My marketing consultant: “I’m sorry to hear that. Are you tracking?” Business owner: “Well, not exactly…” I’m not criticizing — really. I get it. Tracking your … One Easy Fix to Get More from Your Marketing

Want to reach more qualified prospects using proven-to-work direct mail sales letters? Check out 7 of the best direct mail letters of all time which you can easily customize for your business! 1. Reach 70% of prospects with direct mail sales letters According to the Direct Marketing Association, 70% of consumers prefer to be marketed to by … 7 of the Best Direct Mail Sales Letters of all Time for Inspiration