Blog

In this week’s podcast episode, our Director of SEO, Jacquelyn, helps demystify the puzzle that is Search Engine Optimization (SEO). If you aren’t familiar, it’s how to get your website on the first page of Google so prospects looking for a local business can find it – which is SUPER important. Hear her easy-to-understand breakdown … How to Rank Your Website Higher On Google: Part 1

Small businesses truly need to put their businesses EVERYWHERE these days to gain the attention and awareness necessary to bring in new customers. You really can’t be a one-dimensional marketer, even on a small business scale. The best marketers run ads on every marketing channel continuously – normally not feasible for most mom and pop … The Ultimate Guide to Integrating Direct Mail with Digital Advertising

Do you ever feel like you’re in a rut? Like something needs to change, but you don’t even know where to start? When you’re looking for inspiration… Sometimes all you need is a change of scenery. It’s important to take a break now and then — to step away from the daily grind and recharge … Don’t Read This if You’re Satisfied with the State of Your Business

You know when you have an opinion about something, and you’re SO SURE you’re right… Until you find out you’re not? It’s happened to me before — I’m not embarrassed to admit it! For example: My other company, PostcardMania, ran a split test on our home page. If you’re not familiar with the term, a … I Was Sooo WRONG… 4 Things You Might Be Wrong About Too!

What makes your business different from and better than the competition? I mean REALLY different… what are you offering that nobody else is? This is what’s called your Unique Selling Proposition (USP), and putting it down into writing and including it in all of your marketing materials and your website is absolutely vital to attracting … Discovering THIS About Your Business Will Change EVERYTHING

(Sorry, a 30 something from my marketing department convinced me to try that subject line – ha!) After one of the most turbulent years ever, I thought I’d start 2021 on the right foot by providing you with a series of videos that dive into crucial marketing info. The first video dives into an important … Why I Don’t Give a Sh*t About My Response Rate

I don’t know how it happens, but the holidays creep up every year. For small business owners, the holidays can be both exciting and overwhelming. With a packed calendar and busy, distracted prospects and customers, how do you also grow your business during the hectic holiday rush? Especially if you aren’t in retail! It isn’t … Are the Holidays a SLOW time for YOUR BUSINESS?

Many small business owners (I might even say MOST small business owners) get by on very little sleep — especially when they’re just starting out. There’s so much to think about! One of those things, of course, is marketing. You simply can’t afford NOT to think about it: Avoid marketing and you’re doomed to barely … The 6 Best Pieces of Marketing Advice I’ve Ever Given (Seriously)

Because of the adverse financial effects most of us have experienced the past seven and a half months, more now than ever before: We need our marketing to flat-out WORK. None of us can afford any money out the door that doesn’t yield leads, new customers, and revenue. And although that was true before 2020 … How to Know if Your Marketing is Failing in 2020

Unless you’re a marketing nerd like me, you probably haven’t heard of the Ad-pocalypse. What with the pandemic, social rights revolution, the government confirming that ALIENS ARE REAL, and giant hornets invading the US… you might’ve missed a few news stories. In short, digital advertising giants are taking a massive hit this year. A quick breakdown … Pandemic Ad-pocalypse: Why Are Advertising Giants Struggling While Rocket Print & Mail Thrives?